Bob Baker - Indie Music Marketing, Self-Publishing & Book Promotion Expert

Last Friday I published a new blog post on an all-too-familiar topic: the sheer workload that indie musicians must embrace to make a true impact with online marketing. (You'll find a link to it below.)

A Buzz Factor ezine subscriber and indie artist named Melodie sent me the following question. She gave me permission to answer it publicly here:

The 5th term of my "Music Marketing 101" class at Berkleemusic.com recently wrapped up. The twelfth and final assignment asks students to create a 12-month marketing plan they can use in the real world.Most students do a great job with it. ...

In the third week of my Berklee Music Marketing 101 class, we delve into the power of focus and niche marketing. One of the exercises asks students to list real-life examples of niche music markets. I'm ...

The social networking site now boasts 250 million users, but has yet to make a single dollar in profit. Five years afterits inception, a look at whether it can last another five.

For proactive musicians, managers and promoters who want to discuss and discover low-cost and no-cost marketing ideas in this ever-changing music landscape. It's also a place where author Bob Baker w...

I published my Beware of Fringe Fans post to the Music Think Tank blog last week. It spurred a string of comments -- some supportive and some from good people with opposing views. Here's a follow-up comment I just posted there:

In marketing, there’s ONE WORD that solidifies your failure: “Next!"Here’s why ...

If you follow me on Facebook or Twitter, you know I scour the Internet every day for useful links about marketing, new web sites and tools, being more productive, and more ...

(disclaimer)This was written on a bumpy Euro-bus ride across the wilderness - may ramble a bit but I think the point gets across.TRUPDATE 2:Here's a message from Ian Rogers of TopSpin[forum.nin.com]UPDATE ...

When I played music full-time in my 20s, it was a struggle. I had a great time and learned my chops, but I always wondered where my next rent payment would come from.

Recording artist and prolific Twitter enthusiast MC Hammer shares his experience cultivating his brands by the use of Social Media. Primarily focusing on Twitter, Hammer is consistently ranked in the top 25 for those being followed on the microblogging site. ...